Chapter 3: Things To Know About UX Design

UX design is an amazing discipline, but it cannot, or will not, accomplish certain things.

UX Design Is Not One Size Fits All

User experience design won’t work in every situation for every user because, as human beings, we are all different. What works for one person might have the opposite effect on another. The best we can do is design for specific experiences and promote certain behaviors, but we can’t manufacture, impose or predict the actual experience itself.

And just as we can’t design a user experience, we can’t replicate the user experience for one website exactly on another website. User experiences will be different between websites. a design must be tailored to the goals, values, production process and products of its website.

Can’t Be Directly Assessed With Traditional Metrics

You can’t determine the effectiveness of a user experience design based solely on statistics such as page views, bounce rates and conversion rates. We can make assumptions, and we can ask users for anecdotal evidence, but we can’t install an app (at least not yet) that automatically records user experience statistics directly.

Not the Same Thing as Usability

User experience and usability have become synonymous, but these two fields are clearly distinct. UX addresses how a user feels when using a system, while usability is about the user-friendliness and efficiency of the interface.

Usability is big part of the user experience and plays a major role in experiences that are effective and pleasant, but then human factors science, psychology, information architecture and user-centered design principles also play major roles.